A creative practice across film, fashion, and emerging technology by Leilanni Todd
Recent: Prada × Jordan Wolfson · Primordial Soup · Tribeca Festival · The One Show Gold Pencil
Through film, fashion, and artificial intelligence, Floam World builds cinematic narratives where surrealism and humor meet, treating technology as both medium and creative collaborator.
Select Partnership Work
Prada × Jordan Wolfson
Spring/Summer 2026
Led character development and design — translating Wolfson's vision into figures that inhabit the campaign across still photography and live-action film. Role: Character development, design, pose direction, and integration across stills and live-action film. Year: 2026 · Tools: Generative AI and 3D · Client: Prada · Featuring: Jordan Wolfson
Primordial Soup
Creative Direction (AI for Filmmaking)
Creative direction with Primordial Soup, the creative technology company founded by Darren Aronofsky to develop the next generation of AI-native filmmaking. Working at the frontier of how generative tools can serve narrative cinema.
Role: Creative direction
2025– 2026· Client: Primordial Soup
PUMA Inverse
2025 Campaign Launch
Campaign launch for Puma's Inverse — the brand's first AI-designed sneaker, developed from A$AP Rocky's Inhale silhouette. Created the campaign imagery using generative AI and 3D, integrating product photography with original background art to introduce the shoe to market.
Role: Campaign creative direction, AI/3D imagery, product integration Year: 2025 · Client: Puma
THE WORLD
Floam World is the original universe of Leilanni Todd — a speculative, post-flood future where fashion, beauty, and consumer products function as systems of survival. Built across films, editorial, and speculative product, it explores identity, consumer culture, and what it means to want to look good at the end of the world.
SELECTED NEW & TALKS
2026 — State of Fashion Biennale, Arnhem. Group exhibition.
2026 — Prada S/S 2026 x Jordan Wolfson. Group exhibition.
2026 — NYU Tisch. Inaugural Professor — Special Topics in Virtual Production, Martin Scorsese Virtual Production Center. 2nd Year teaching
2025 — The One Show, NY. Gold Pencil — Inaugural Creative AI Pioneer.
2025 — Motion Plus Design, Paris. Keynote: Creating at the Speed of Thought.
2025 — NYWIFT Summit. Featured Artist and Speaker — Creative Sustainability in the Age of AI.
2025 — Motion Plus Design, NY. Keynote: My Big Creative Unlock.
2025 — NYU Tisch. Inaugural Professor — Special Topics in Virtual Production, Martin Scorsese Virtual Production Center.
2025 — Museum of the Moving Image, NY. Ideas Need to be Seen — talk and screening.
2025 — Puma Inverse. Global campaign launch for Puma's first AI-designed sneaker.
2024 — Tribeca Festival, NY. Everyone is Chair — official selection, screening, and panel.
ABOUT
Floam World is the original universe of Leilanni Todd — artist, creative director, a recognized creative voice working at the intersection of AI, fashion, and film. Her work has screened at Tribeca Festival, been exhibited at the Museum of the Moving Image New York, and earned the Gold Pencil as AI Pioneer at The One Show.
She speaks internationally and teaches Generative AI for Virtual Production at NYU Tisch School of the Arts.
COLLABORATIONS
Floam World partners selectively with fashion labels, brands, and cultural institutions ready to enter its world, through film, editorial, installation, and original storytelling.
Latest work has included: PRADA, PUMA, IPSY, LENOVO, and more.