Commercial Work
Campaign creative direction for brands and agencies — character development, hybrid live-action and generative AI, and fully generated campaigns.
Below is a selection of featured work.
Prada × Jordan Wolfson
Spring/Summer 2026 campaign
Character development and design across still photography and live-action film. Translating Wolfson's vision into characters that inhabit the campaign.
View the full campaign here.
Role: Character development, design, pose direction, integration across still photography and film
Tools: Generative AI, Photography, Film
Year: 2026
Launch campaign for Puma's first AI-designed sneaker, developed from A$AP Rocky's Inhale silhouette. Campaign imagery integrating product photography with original generated backgrounds.
PUMA – Inverse
Global campaign launch
Role: Campaign creative direction, AI and 3D imagery, product integration
Tools: Generative AI, 3D, product photography
Year: 2025
Brand and Creator Forum Awards
IPSY
A hybrid campaign for the New York event combining 3D media, live action and generative AI, producing social video assets and large-scale event visualizers.
Role: Campaign video direction, AI and 3D production, filming and editing.
Tools: Generative AI, 3D, film.
Year: 2024